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Solo-sohigh European charity tour
Doing this tour as a change I decided to travel alone for a while, but make plans to join others. I`m to head off an open ended backpacking tour. Set it as a challenge, visiting 25 countries in a month. Skating every day, visiting 32 cities within 31 days.
Doing this tour as a change I decided to travel alone for a while, but make plans to join others. I`m to head off an open ended backpacking tour. Set it as a challenge, visiting 25 countries in a month. Skating every day, visiting 32 cities within 31 days.
Bearing in mind that next to travelling, I had 1-2 hour long skate sessions at every stop with locals, this journey really pushed me to the limit! But just : Be open to whatever the road brings n get on out there!
My mission was to raise as much for cancer charity as possible. This is a cause very close to my heart as I have friends who have suffered with this disease. My respect and love to all those who making effort to raise awareness about a problem, whose got missions and fight for a cause. Taking action doesn`t have to be a Solo effort!! Many supporters wanted all over the world with a taste for adventure to take part in wide range of sponsored challenges. All money raised goes to the Christie charity which is the second largest hospital charity in the country. The Christy is international leader in research and one of Europe`s leading cancer treatment centres, treating more than 40,000 patients a year. The charity helps fund cancer research, cutting edge treatments, major new developments and extra patient services that fall outside permit of NHS funding.
My mission was to raise as much for cancer charity as possible. This is a cause very close to my heart as I have friends who have suffered with this disease. My respect and love to all those who making effort to raise awareness about a problem, whose got missions and fight for a cause. Taking action doesn`t have to be a Solo effort!! Many supporters wanted all over the world with a taste for adventure to take part in wide range of sponsored challenges. All money raised goes to the Christie charity which is the second largest hospital charity in the country. The Christy is international leader in research and one of Europe`s leading cancer treatment centres, treating more than 40,000 patients a year. The charity helps fund cancer research, cutting edge treatments, major new developments and extra patient services that fall outside permit of NHS funding.
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"Lost it all" awareness campaign
First thing on most people's mind after hearing the news of a disaster like the earthquake in Japan is, What can I do to help?
I did it my way. I ment to draw attention to it, spark a thought, shock ppl , evoke emotion in order to create buzz, and with the word of mouth impact this would be talked about, blogged about and spread through social media. Actually I wanted to go beyond the traditional media so needed a unique approach to this ad campaign.Guerilla marketing is one of the most creative ways to advertise , it generates awareness by getting people’s attention when they least expect it. My message was highlighted on my suitcase leaving the original logo on the other side and we were busy travelling about randomly. I demonstrated it on the streets targeting roads highways in highly trafficked locations, mostly where ppl not expected to be marketed to. The project took me more than a month. All travellings hv been done barefooted which arouse the feeling of shock. The idea I`ve created has achieved incredible attention!!
First thing on most people's mind after hearing the news of a disaster like the earthquake in Japan is, What can I do to help?
I did it my way. I ment to draw attention to it, spark a thought, shock ppl , evoke emotion in order to create buzz, and with the word of mouth impact this would be talked about, blogged about and spread through social media. Actually I wanted to go beyond the traditional media so needed a unique approach to this ad campaign.Guerilla marketing is one of the most creative ways to advertise , it generates awareness by getting people’s attention when they least expect it. My message was highlighted on my suitcase leaving the original logo on the other side and we were busy travelling about randomly. I demonstrated it on the streets targeting roads highways in highly trafficked locations, mostly where ppl not expected to be marketed to. The project took me more than a month. All travellings hv been done barefooted which arouse the feeling of shock. The idea I`ve created has achieved incredible attention!!
